Crumbl Cookie’s NEW CONTROVERSY
Written by Kai Voorhees
In case you need a little catching up, Crumbl Cookie is a fast growing chain with stores all over America. It was founded in 2017 by two brothers living in Utah. It originally started as a “side hustle” for them to try to make the best chocolate cookie in the world. It blew up thanks to their amazing marketing tactics which seemed to be everywhere. Next thing you know, everyone is making videos trying it.
Along the way, Crumbl has been caught up in some controversies.
For one, they were found having 14-15 year olds in multiple states at multiple locations operating dangerous machinery. On the U.S. Department of Labor site it states, “violations affecting 46 workers at Crumbl Cookies’ locations in California, Minnesota, New Hampshire, Tennessee, Utah and Washington. Violations ranged from employing some minor-aged employees to work longer and later than the time the law allows to assigning others to operate potentially dangerous ovens and machinery.” However, this article is about Crumbl’s latest controversy. Or what I like to call the Crumbl Cookie Calorie Controversy.
Now, I want you to imagine this. You are on a diet and have been seeing these delicious cookies everywhere. Tiktok, Instagram, YouTube, any platform you can think of are filled with videos of people eating them. So you find a store near you, and go inside. You are immediately engulfed by the scent of warm vanilla, sugary confectionaries, and warm cookies straight out of the oven. You look at the menu and see a huge pink sugar cookie for only 130 calories. It seems almost too good to be true. And it is.
While Crumbl is going out saying their Pink Sugar Cookie is 130 calories, that isn’t the case. People on the internet found that one whole cookie is 520 calories. The internet exploded with hate towards the brand. One user on Reddit wrote “This is why Americans are FAT” under a post about the calories.
On Youtube, a Youtuber known as “paigeeastworld” posted a short form video with the title “Crumbl cookies should be ashamed” talking about this exact thing. In the video she says she heard about Crumbl Cookie and went to go check them out. In the video she says, “and I'm thinking, ‘wow! That’s great! So low in calories! I’m going to eat a bunch of these!’ Which I did.” When she found out the count was only for a fourth of a cookie, she went on to question the viewers, “Now who’s out here eating a quarter of a cookie?” Another YouTube user by the name thenutritionnarc went as far as to make a video called “Guessing the calories of crumbl cookies”. In the video he opens it with a plate full of store bought cookies side by side with a Crumbl cookie saying, “this is how many store bought cookies you can eat for the same calories as one crumbl cookie”.
Now let's take a quick dive to see which Crumbl Cookie has the most calories.
First, we must set the tone by seeing how many calories are in the classic chocolate chip cookie. This is a staple in the Crumbl Cookie menu and is a pretty basic one. On the website it says ¼ this cookie is 190 calories. To eat the full cookie, it is 760.
Now that we know what a normal chocolate chip cookie is, we can proceed to Crumbl’s most calorie cookies.
5: Chocolate Peanut Butter Pie
First, we have the “Chocolate Peanut Butter Pie” cookie. This was released for the week of February 17th, 2025. It is held at the number five spot because it has a calorie count of 1,100 per cookie. This is about ½ of the recommended calorie intake for a day.
4: Brownie Sundae
Crumbl released their Brownie Sundae cookie for the week of September 29th, 2025. It is 1,130 calories per cookie.
3: Double Fudge Brownie
At third place we have the “Double Fudge Brownie”. This cookie was released for the week of August 18, 2025. Although the names are similar, do not confuse this with the “Brownie Sundae” cookie. They are very different from each other. With the differences, comes a change in calories. This one, has earned itself the third spot on the chart. This is because it has 1,180 calories per cookie.
2: Cookies and Cream Brownie
At 2nd place is the “Cookies and Cream Brownie”. It has 1,200 calories.
1: Jimmy Fallon’s “Holiday Seasoning” Candy Cane Brownie
Crumbl partnered with Jimmy Fallon to release this limited edition “‘Holiday Seasoning’ Candy Cane Brownie” just before the holiday season in 2025. This cookie earned itself the number 1 spot on the chart for being a whopping 1,210 calories. This means it is 890 calories less than the daily recommended calorie intake.
Overall, a Crumbl Cookie is okay every once in a while, but over consuming them can be potentially dangerous. Buying the four pack and ranking them like every influencer seems to be doing is very unhealthy (and expensive!).
Posted on March 11, 2026
Sources:
Crumble Cookie ‘Might Promote Sugar Addiction,’ Nutritionist Warns
The Crumbl Cookie Controversy: Why Some Love to Hate
The Alarming Ingredients In Crumbl Cookies (Don’t Eat Until You Read This!)